THE HINDU - CHENNAI
September 21, 2000
Site-seeing made simple
Just when experts are studying the slow death of a dotcom,
another is born, fully formed.
In a zone where the Darwinian cycle of life, survival and
death is on fast-forward, Internet companies come across as
staunch optimists. Especially so in this city. In the last
six months, some companies have launched websites, existing
ones have reinvented themselves, and other established websites
have found it necessary to launch operations in Chennai.
But the smart ones are not newborns. On Wednesday, Indias-best.com
launched its Chennai side of the vortal - Chennaibest.com.
Its parent, the Deccan Yellow Pages Group, however,
has been in business since 1986.
Other websites on the city are also extensions of their original
business. Like with Explocity.com, originally a Bangalore-based
Some of these dotcoms are traditional yellow pages companies,
which have shed their inhibitions to realize their colourful
selves on the web. Chennaibest.com packs in some city-based
news, but focuses on the business houses and tries
to be innovative. For instance, its virtual city section
takes you on a trip through Anna Salai. During the 'drive',
it introduces you to the retail outlets on the road.
Likewise, its panoramic section will allow you to zoom into
various stores, and may be even shop. For e-commerce is the
The site gives away its target eyeballs - the NRI - with
its 'Learn Tamil' page. For the NRI, the site offers
easy information on places of interest in the city.
If it is any indication of dotcom maturity, Chennaibest.com
dishes out a media mix that will keep it healthy and running.
Darwin would find Chennai's private websites better poised
to survive, than the ones in the Government sector, which
are finding it a challenge to even stay alive.
Ask the Chennai Corporation, whose site is already R.I.P.
By Feroze Ahmed