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Top 20 Agencies - Ranking
By Gross Income
According the the A&M XII Agency Report,
the ad industry remained steady in 2000-01, with a growth
figure of 23.51 per cent, only slightly less than the
XIth Agency Report's figure of 24.83 per cent for 1999-00.
Note that the growth rate is a representative figure,
and is a measure of the 1999-00 to 2000-01 difference
in Gross Income of the Report's Top 100 agencies, as
reported by them this time. This year, the Top Five
participating agencies together - HTA, O&M, Mudra,
FCB-Ulka and Rediffusion DY&R - account for
47.2 per cent of the Top 100's Gross Income.
| Rank
1999-00 |
2000-01 |
Agency |
GI
(00-01) |
Growth
(%) |
Headquarters/City |
|
1
|
1
|
Hindustan Thompson Associates
Ltd |
2074.03 |
28.36 |
Mumbai |
|
2
|
2
|
Ogilvy & Mather
Pvt Ltd |
1258.74 |
18.67 |
Mumbai |
|
3
|
3
|
Mudra Communications |
1069.96 |
36.39 |
Ahmedabad |
|
4
|
4
|
FCB-Ulka Advertising
Ltd |
868.84 |
11.07 |
Mumbai |
|
5
|
5
|
Rediffusion-DY&R |
752.04 |
13.19 |
Mumbai |
|
6
|
6
|
McCann Erickson (India)
Ltd |
618.36 |
18.53 |
New Delhi |
|
7
|
7
|
R K Swamy/ BBDO Advertising
Pvt Ltd |
441.59 |
14.85 |
Chennai |
|
8
|
8
|
Grey Worldwide (I) Pvt
Ltd |
425.00 |
28.40 |
Mumbai |
|
9
|
9
|
Leo Burnett India Pvt
Ltd |
375.91 |
27.39 |
Mumbai |
|
11
|
10
|
Contract Advertising
(India) Ltd |
320.98 |
22.29 |
Mumbai |
|
15
|
11
|
Euro RSCG Advertising
Pvt Ltd |
306.00 |
34.21 |
Mumbai |
|
10
|
12
|
Pressman Advertising
& Marketing Ltd |
292.84 |
4.30 |
Kolkata |
|
12
|
13
|
MAA |
267.60 |
1.71 |
Bangalore |
|
13
|
14
|
iB&W Communications
Pvt Ltd |
266.57 |
7.26 |
Mumbai |
|
16
|
15
|
Triton Communications
Pvt Ltd |
218.62 |
12.00 |
Mumbai |
|
18
|
16
|
Ambience Darcy Advertising
Pvt Ltd |
218.00 |
43.42 |
Mumbai |
|
44
|
17
|
Moulis Euro RSCG Advertising
Service Pvt Ltd |
217.27 |
46.69 |
Chennai |
|
-
|
18
|
Bates India |
210.72 |
119.32 |
Kolkata |
|
17
|
19
|
Percept Advertising
Ltd |
207.66 |
26.06 |
Mumbai |
|
19
|
20
|
Saatchi & Saatchi
Ltd |
159.98 |
8.02 |
Mumbai |
GI - Gross Income (in Rs Million)
Hindustan Thompson Associates LTD (HTA)
HTA was established in 1929 and currently employs
1,452 people.
Gross Income - Rs2074.03 million.
Accounts:
Gained: Mattel Co (Mattel/ toys); i-flex
Solutions (Flex-cube/ financial solutions software);
Timex Watches (Timex/watches); Cargill India (Cargill/
edible oils & ingredients); Satyam Infoway (sify/
hosting services); National AIDS control Org (National
AIDS Control/ government agency; Vistaar (Vistaar/ dotcom);
The Hindustan Times (Hindustan Times/ daily newspaper);
Curls & Curves/ health); Bridgestone Corporation
(Bridgestone/ tyres); Mphasis (Mphasis/ dotcom); Spice
Telecom (Spice/ cellular service & telecom); Tata
AIG Insurance (Tata AIG/ insurance); Ricoh India (Ricoh/
photocopiers); UNICEF (UNICEF/ social communication).
Lost/ Resigned: Godrej (Godrej Pentacool,
Godrej Power, Godrej Cold Gold and so on/ refrigerators
& washing machines); Navia Markets (Naviamarkets.com/
dotcom); Cisco Systems India; PCCW Cyber Works; Templeton
India Asset Management (Mutual funds); Konka Electronics
(Konka/ electronics).
Top Managers: Mike Khanna, Chief Executive;
Ivan Arthur, Executive Vice-President - National Creative
Director; Sunil Gupta, Executive Vice-President - General
Manager; Kamal Oberoi, Senior Vice-President - General
Manager; Tarun Rai, senior vice-president - general
manager; Ms Anita Gupta, senior vice-president - general
manager; Dhunji Wadia, vice-president - General Manager;
CN Gawankar, Senior Vice-President - Finance & Legal;
Ms Rakshin Patel, Senior Vice-President - General Manager,
Thompson Connect; Thomas Puliyel, President, Indian
Market Research Bureau (IMRB); Rajiv Desai, President,
Indian Public Affairs Network (IPAN).
India's Top 20 Biggest Ad Spenders
Rank
00-01 |
Rank
99-00 |
Company
Name |
Ad spend (Rs crore) |
Sales
(Rs crore) |
Ad spent/ Sales
%
00-01 or 00 |
| 1 |
1 |
Hindustan Lever |
696.58 |
11458.31 |
6.08 |
| 2 |
2 |
Colgate-Palmolive India |
213.96 |
1176.89 |
18.18 |
| 3 |
3 |
ITC |
183.32 |
8699.75 |
2.11 |
| 4 |
4 |
Dabur India |
146.08 |
1172.62 |
12.46 |
| 5 |
- |
LG Electronics India |
131.4 |
1755.05 |
7.49 |
| 6 |
5 |
Nestle India |
128.46 |
1680.32 |
7.64 |
| 7 |
6 |
McDowell & Co |
118.94 |
1134.38 |
9.53 |
| 8 |
7 |
Bajaj Auto |
102.53 |
3628.74 |
2.83 |
| 9 |
- |
Maruti Udyog |
88.2 |
9449.5 |
- |
| 10 |
- |
Herbertsons |
85.93 |
289.56 |
- |
| 11 |
9 |
Britannia Industries |
85.29 |
1338.42 |
6.37 |
| 12 |
8 |
Godfrey Phillips India |
85.15 |
1082.63 |
- |
| 13 |
12 |
Marico Industries |
79.82 |
658.79 |
12.12 |
| 14 |
- |
Godrej Industries |
77.54 |
873.9 |
8.87 |
| 15 |
14 |
Telco |
71.89 |
7969.49 |
0.90 |
| 16 |
25 |
SKB Consumer Healthcare |
69.36 |
903.44 |
7.68 |
| 17 |
10 |
Tata Tea |
64.63 |
824.17 |
7.84 |
| 18 |
- |
Hyundai Motor India |
63.73 |
2331.53 |
- |
| 19 |
17 |
Hero Honda Motors |
61.12 |
3369.88 |
1.81 |
| 20 |
- |
Reckitt Benckiser India |
61.01 |
589.98 |
10.34 |
This is the list of India's biggest ad spenders and
it continues to be dominated by FMCG majors, with
Hindustan Lever (HL) at the top. With Rs696.58 crore
spent in 2000, it is well ahead of Colgate-Palmolive
India which spent about Rs213.96 crores in the same
year. In fact, the money spent by companies ranked from
13 to 20 together would add up to what Hindustan Lever
spent in a year. Interestingly, HL's Ad Spent/ Sales
percentage is only 6.08 as compared to the 18.18 of
Colgate-Palmolive India.
In the same list which ranks 100 companies, Reliance
Industries (RI) tops among the companies that spent
less on advertising but earned more in sales. RI spent
Rs37.23 crores on advertising in 2000, but made sales
of Rs28008.25 crores, which makes its Ad Spent/ Sales
percentage only 0.13. Second to that is Larsen &
Tourbo, which spent Rs57.04 crores, made sales of
Rs7846.51 crores with a Ad Spent/ Sales percentage of
0.73.
Source: A&M, January 2002
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